BREF Digital Packaging is a strategic project promoted by the Clúster Digital de Catalunya and the Packaging Cluster, with the participation of BertIA, Zertifier, TAI Smart Factory and Market AAD. Its objective is to accelerate the digital transformation of the packaging sector in Catalonia.
BREF Digital Packaging was created to reduce the existing gap between the available technological offering and the actual digital maturity of companies in the sector, providing clear benchmarks and practical knowledge to support decision-making.
The initiative focuses on three key technological vectors: artificial intelligence applied to production, traceability and data management throughout the value chain, and the integration of digital systems in manufacturing environments.
The project combines workshops with packaging companies, technological impact analysis, digital maturity assessments, national and international benchmarking, and the identification of real success stories.
Key activities include visits and technology tours at leading trade fairs such as Advanced Factories (Barcelona) and Interpack (Düsseldorf), as well as the identification of emerging international trends.
A central outcome of the project will be the development of a reference document (BREF) that will serve as a practical guide to help packaging companies adopt digital technologies with real impact.
The BREF Digital Packaging project will culminate in a public event presenting the results, aimed at packaging companies, technology providers, industrial ecosystem stakeholders, and institutions. The event will create a space for dialogue between technology supply and industrial demand, while fostering networking opportunities that may lead to future projects and collaborations.
BREF Digital Packaging will contribute to strengthening the competitiveness of the packaging sector and positioning Catalonia as a benchmark in industrial digitalization applied to packaging.
